Glossary
White-label
White-label is a product built by one company and sold under the brand of another: the checkout, the cabinets, the e-mails and the documents carry the seller's name while the software underneath comes from the builder. In payments a white-label gateway lets a PSP, a reseller or a bank offer payment acceptance under its own brand without building the platform; the licence behind the service stays with whoever is licensed, the seller or its payment partner.
White-label and the licence
The brand on the checkout and the licence for the payment service are two different things. A licensed PSP can run several brands on one platform; a reseller without a licence runs its brand together with a licensed payment partner that contracts with the merchants and settles the money. In both cases the software vendor stays in the background and provides no payment service.
What is branded
The domains of the checkout, the merchant cabinet and the admin panel; logos, colours and the checkout’s look; the sender of e-mails; the webhook domain; the terms shown to merchants; the reports. The data of one brand is isolated from the others, and the operations team of the licensed party sees every brand it is allowed to see from one place.
On the platform
In Tranzify a brand is a network: its own domains, look, mail, users, merchants, terminals and routing, isolated down to the database row, created in the back office in minutes; a client runs as many networks as it has brands or countries.
Updated: 2026-11-08