Tranzify

Risk level: High risk

Payment orchestration for dating and social

Dating and social apps sell subscriptions and credits to people who later deny the charge, so the chargeback ratio decides whether the merchant keeps its acquirer. Orchestration gives the app's PSP cards with Apple Pay and Google Pay and USDT where cards are closed, recurring charges by token, routing by BIN across several acquirers, limits per card and account, and a journal that answers every dispute.

What goes wrong without orchestration

  • The one acquirer that took the app terminates it when the chargeback ratio crosses a threshold, and every subscriber must enter a card again at the next one.
  • Renewals are charged without a reminder or a one-click cancellation, and each forgotten renewal becomes a dispute instead of a refund.
  • A dispute arrives with a card number and a date, and matching it to the account, subscription and login history takes a day.

What orchestration changes

Routing by BIN and country across several acquirers and cascading of a declined payment to the next; recurring charges by token, Apple Pay and Google Pay for the first payment; limits per card, account and terminal, and a rolling reserve where the acquirer requires one; refunds through the acquirer that took the payment before a dispute opens; the chargeback ratio visible per acquirer in the journal; every payment, renewal, refund and chargeback journaled for five years and traceable to the account. The app’s PSP enables the methods from the catalogue; the licensed acquirer settles the funds and decides what it takes.

Subscriptions and credits

  • Subscriptions: the first payment with 3-D Secure where the acquirer requires it; renewals by token as merchant-initiated charges; an expired card is marked before the renewal.
  • Credits and gifts: one-off card or wallet payments with limits per card and account against card testing.
  • Crypto: USDT for markets where card acquirers do not take the vertical.

Typical methods

Frequently asked questions

Why is dating a high-risk vertical?+
Chargebacks: a subscriber who forgot the renewal or regrets the purchase disputes it, and the schemes’ monitoring programmes fine merchants above their thresholds. Acquirers decide which apps they take.
Who holds the licence?+
The app’s PSP or acquirer, Tranzify’s client. Tranzify supplies the software; it does not onboard merchants, hold funds or perform KYC.
Which methods work when cards are closed?+
USDT (Tether) for deposits and payouts, on-chain and without chargebacks; acquirers and providers decide which verticals they take.

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